Tracamyl acquires Geneye, the brand of Sample Homogenizer and other bench top devices for life sciences laboratories

November 23rd, 2020 Posted by News No Comment yet

ALMERE, THE NETHERLANDS, 23 November 2020 – Today, Tracamyl announced the acquisition of the brand Geneye from Biowire for an undisclosed amount.

The Geneye brand was launched in 2016 by Biowire, a company based in Hong Kong. Bertrand Coissac, Managing Director of Biowire comments: “For the past several years, we have worked closely and with great success with NBS Scientific, a distribution company owned by Tracamyl. NBS Scientific’s market access to research laboratories, biobanks and life science companies will enable Geneye to grow beyond what we could have done at Biowire. I am enthusiastic that researchers around the world will gain better access to the very functional product range that Biowire developed.”

Frank Nooteboom, Managing Director Europe of NBS Scientific, the Tracamyl company that will commercialize the Geneye product range, comments: “We are excited to expand our portfolio of solutions for sample preparation with the addition of Geneye’s product range that we have been distributing since 2018. With the acquisition, we will gain a better control of the supply chain of Geneye’s products, in particular the UPHO Sample Homogenizer. This will enable us to even better service our customer base in Europe and the United States.”

Gijsbert van der Gaag, CEO of Tracamyl, adds: “This acquisition is a perfect fit in our product strategy of offering solutions for sample preservation and storage, distribution of laboratory research products, laboratory automation and sample handling equipment. The UPHO Sample Homogenizer is a unique device that delivers unparalleled performance while having a pleasant design and being exceptionally silent – an appreciable feature for such a powerful instrument.”

About Tracamyl

Tracamyl is focused on sample preservation and storage, distribution of laboratory research products, laboratory automation and sample handling equipment and the development of real estate assets through its companies: AFYS3G, diaago, Micronic, NBS Scientific and Tracamyl Holding. Tracamyl business activities empower new ideas and foster innovation through a family of supported entities with a focus on Life Sciences. A Dutch-based family company founded in 2003, Tracamyl develops and supports its businesses around the world.

About NBS Scientific

NBS Scientific is a global network of companies with over 10 years of experience in the life science industry. A trusted partner that understands the scope and significance of research. That’s why NBS Scientific is committed to stocking your lab with the highest quality products and providing you with the best possible service. The NBS Scientific team is flexible and moves at a fast pace in order to keep up with the demands – and exceed the expectations – of their customer base. For more information, visit

About Biowire

Biowire is a consulting firm founded in 2011, based out of Hong Kong and with offices in Shanghai, Beijing, Tokyo, Kobe, Seoul, Kuala Lumpur, and Sydney. Biowire is a gateway for life science tools companies to launch products across the highly competitive markets of cell and gene therapy development, protein production, and stem cell research in Asia-Pacific. The company’s expertise lies in market entry strategy development and execution, partnership management, sales generation, and people motivation. For more information, visit: